Venue: Radisson Blu OR Tambo

Dates: 27 & 28 May 2026

The Annual SAMRA Conference stands as the most anticipated highlight on the market research industry’s calendar. Each year, it brings together thought leaders, innovators, and practitioners to showcase research that is pushing boundaries and redefining what is possible. Far from being purely theoretical, the work presented at the conference demonstrates real-world application — research that has the power to improve lives, enhance everyday experiences, and drive meaningful change.

At the same time, the conference serves as a platform for fresh perspectives and innovative methodologies, offering researchers new ideas and practical insights to elevate the way we conduct, apply, and value research in an ever-evolving landscape.

The Topic of the 2026 Conference is “Insight Reimagined: Rethinking How We Understand People”

For just a moment, let’s cast our thoughts towards Johannesburg, Gauteng, or “Jozi” as it is affectionately known by those living in and around the city. Jozi is home to over 6.4 million people, making it South Africa’s largest city that represents individuals from the diverse cultural backgrounds of all major population groups in the country. Jozi also has the highest population density per square km. This makes Jozi the perfect environment to help us understand and appreciate each other as we live side by side.

This year’s conference theme invites us to reimagine how we discover, interpret, and apply insight, embracing new tools, new thinking, and new ways of seeing people and the world, so that what we learn becomes not only smarter but more compassionate and human centred.

This opportunity is the perfect platform where you can step up and share your learnings while gaining recognition for your knowledge.   

Will this be your opportunity to step into the spotlight?

If not, why not?

So, while you are enjoying a well-deserved break before the start of the new year, reserve a little corner of your brain to start coming up with some new, exciting ideas that might just turn into a research paper that could allow you to walk away with a coveted SAMRA award at the 2026 Annual Conference.

For more information, please contact the SAMRA office at: info@samra.co.za