Esomar Global Network: Associated with the Global Research Network for international standards.
Free Ethics & Compliance: Access to free ethics advice and regular compliance webinars.
Networking & Savings: Exclusive conference discounts and invitations to networking events.
The only professional SAQA-recognised body for research in South Africa
SAMRA Accredited Partner Researcher Recognition Programme
Voting – A juristic person.
Associate members
(non-voting, a SAMRA member based on being employed by an organisation member)
All researchers who are employees of an organisation with organisational membership are considered associate members. These members all qualify for SAMRA Professional Recognition.
Voting member
Individual members
Market research professionals, whether consulting independently or employed within an organisation that is not registered as an Organisation Member, are eligible for this category of membership.
Access to all membership benefits and qualify for SAMRA Professional Recognition.
All Associate and Individual SAMRA Members are eligible to apply for SAMRA Professional Recognition and obtain the following accreditations. These designations distinguish you from other research professionals, showcasing your research expertise and knowledge.
As the only SAQA-recognised professional body for market research in South Africa, these recognitions are highly regarded across the industry.
SR Entry level – Entry level researchers who are interested in recognising their skills.
SAMRA Accredited Partner Researchers with 3 subcategories: Qualitative, Generalist, Quantitative.
Experienced researchers who are interested in recognising their experience and skills: SAQA Accredited
SAMRA is the only professional body for research in South Africa. Being a member gives you credibility and sets you apart from researchers who are NOT SAMRA members.
Proactively market, advocate for and lobby on behalf of the industry; Strategically manage talent at the industry level to meet demand.
SAMRA got a declaratory order from the DTIC that SAMRA members do not fall under the Consumer Protection Act.
SAMRA is currently preparing a submission to the DTIC regarding the opt-out list for direct marketing to protect the interests of SAMRA members.
SAMRA/ESOMAR’s Code of Conduct and guidelines are based on three pillars:
SAMRA members, by following the ethical codes, comply with POPIA and accepted international standards.
Promote the professional development of practitioners; Provide industry-specific input into the Southern African learning system; Protect the public, and monitor and self-regulate ethics in the industry.
SAMRA is the only SAQA recognised professional body for marketing research.
SAMRA Accredited Researchers (as accredited at SAQA) are responsible for ensuring ethical and legal compliance within their organizations.
SAMRA members are assisted with complying with ethical, professional and legal requirements (as listed below).
Compliance with the law (Statutory responsibility)
Upholding scientific standards (Ethics of governance)
Management and avoidance of harm (Governance of ethics)
Prevention (Support and education [moral capital])
(Retha Visagie, Unisa, 2022)
The responsibility for enhancing quality and professionalism in research lies not only with research providers but also with research users. Achieving this requires a collaborative effort, where everyone shares accountability and adheres to a unified set of standards. Being members safeguards both those who supply and those who utilize research.
Opportunity to network
Exposure to industry events, e.g. POPIA workshops
Enjoy member-only rates for SAMRA Conferences, events, and professional development initiatives.Â
Access to Advice on ethical issues
SAMRA can act on behalf of a SAMRA member for ethical transgressions
Access exclusive learning opportunities, industry updates, awards, and platforms that elevate your professional profile.
Be part of the conversations, standards, and leadership that influence the direction of marketing research in Southern Africa.
