SAMRA-Accredited Researchers (SARs) | Recognising South Africa’s Leading Market Research Professionals
The designation of SAMRA-Accredited Researcher (SAR) represents the highest professional recognition awarded by the South African research community. SARs are fully SAQA-accredited market research professionals who have demonstrated sustained leadership, advanced methodological expertise, and a deep commitment to ethical research practice.
To qualify, candidates must hold a minimum of five years’ SAMRA membership, including at least three years in a research management role. Beyond tenure, they are required to demonstrate comprehensive knowledge across the full research spectrum, from credible general research principles to advanced qualitative and quantitative methodologies, as well as proven experience within the evolving digital research landscape. The SAR designation, therefore, signals not only experience but professional excellence and industry trust.
SAMRA is proud to introduce our current cohort of outstanding SAMRA-Accredited Researchers.
We extend our sincere appreciation to each of our SARs for their continued contribution to the research profession. Through their leadership, mentorship, and commitment to methodological integrity, they help shape the standards of our industry and strengthen the future of market research in South Africa.
Their willingness to share knowledge, guide emerging professionals, and uphold best practices ensures that the next generation of researchers inherits a robust and respected discipline.