Guidelines

A set of local guidelines have been developed, in addition the international Code of Conduct and Guidelines mentioned below, that also apply to SAMRA Members.

Global Guidelines

​ESOMAR Guide on Distinguishing Market Research from Other Data Collection Activities

ESOMAR Guideline on Mutual Rights and Responsibilities of Researchers and Clients

ESOMAR Data Protection Checklist

ESOMAR/WAPOR Guideline on Opinion Polls and Published Surveys

ESOMAR/GRBN Guideline on Mobile Research

ESOMAR Guideline on Social Media Research

ESOMAR/GRBN Online Research Guideline

ESOMAR/GRBN Guideline on Online Sample Quality

ESOMAR Guideline on Passive Data Collection, Observation and Recording

ESOMAR/GRBN Guideline on Research and Data Analytics with Children, Young People and other Vulnerable Individuals

ESOMAR Guideline on Customer Satisfaction Studies

ESOMAR Guideline on Mystery Shopping Studies

 

Local Guidelines

​SAMRA Complaints Procedure

SAMRA Ethics Checklist for Publishing Opinion Polling and Survey Results

SAMRA Guideline for Research with Children in South Africa

SAMRA Guidelines for Qualitative Research Participant Recruitment

SAMRA Interviewer Code of Conduct Guideline

SAMRA Guidelines for Research Participant Contact