SAMRA Conference

The Annual SAMRA Conference stands as the most anticipated highlight on the market research industry’s calendar. Our 2026 conference is especially meaningful as SAMRA is in its seventh decade and we have an ongoing commitment to innovate in an ever-changing post-pandemic world. Each year, the SAMRA Annual Conference brings together thought leaders, innovators, and practitioners to showcase research that is pushing boundaries and redefining what is possible. Far from being purely theoretical, the work presented at the conference demonstrates real-world application — research that has the power to improve lives, enhance everyday experiences, and drive meaningful change. 

At the same time, the conference serves as a platform for fresh perspectives and innovative methodologies, offering researchers new ideas and practical insights to elevate the way we conduct, apply, and value research in an ever-evolving landscape. 

Venue: Radisson Blu OR Tambo

Dates: 27 & 28 May 2026

With South Africa’s rich cultural diversity and 12 official languages, understanding people has never been more important. This year’s theme invites us to rethink how we discover, interpret, and apply insight — using new tools, fresh thinking, and more human-centred approaches to ensure our work is not only smarter, but more compassionate.

The conference offers a platform to share your expertise and gain recognition. 

This is your chance, don’t miss out!

We invite speakers to submit proposals for the 2026 SAMRA Conference by 25 March 2026. The first five accepted abstracts will receive an incentive.