Sponsors
Speakers
Project CrossRoads:
From Engineering Excellence to “Good Enough”: How Life, Not Love of Cars, Is Reshaping Automotive Choice.
Enhancing Public Participation in South Africa:
Bridging the Gap Between Citizens and the State.
The Unspoken Truth:
Reimagining the ‘Say-Do’ Gap through Al-Enabled Observation
Switched On, But Left Out:
Capturing the connected township consumer to bring light to the research industry’s blind spot.
FutureProofing Your Family:
The Skills to Focus on Today to Enable Success in an Uncertain Future.
Rethinking Sustainability:
Understanding South Africans’ Expectations Beyond Global Narratives.
Masculinity Isn’t Static:
An Identity Out of Shape Culturally, Socially, and Emotionally.
The story of a nation rewiring itself.
If you can’t beat them, join them.
Can AI and qualitative research collaborate?
The Undocumented Methodology:
How African Qualitative Researchers Built a Practice the World Has Not Named Yet.
What If We Just… Let Them Use Al?
Rethinking Co-Creation for the ChatGPT Generation.
Which AI:
A Head-to-Head Comparison of LLMs for Market Research Analysis
Praying for a Miracle:
Why Brands Can’t Rely on Snow in Johannesburg.
From Static Segments to Living People:
Rethinking How We Understand Human Behaviour.
Reimagining the Brand Image-Commitment Link:
New Evidence That Perceptions Drive Consumer Journeys.
Different Shades of Wheat:
Rethinking Context for Generating Insights.
Contextual Identities:
Rethinking How We Understand People in a Fluid, Overloaded World.
CONTEXT changes everything
Let’s Rise with the Rising Tide:
Embracing the opportune Evolution of South Africa’s middle class.
Emergency Relief or New Income?
Understanding Member Behaviour in South Africa’s Two-Pot System.
Two Voices, One Workplace:
What Employees Want and What Employers Fear in the New World of Work.
From 2D to 3D:
Rethinking Behaviour in Rapidly Changing Consumer Systems.
Al Everywhere, But Human Connection Still Decides the Experience.
Chatting with the Future:
Unlocking Gen Z in Africa Through Authentic AI Conversations
Rethinking Neuro-Digital Consumer Minds in the Age of the Algorithm.
Beyond Weighting: Can Synthetic Projection Preserve What Traditional Calibration Flattens?
An empirical head-to-head comparison using real South African survey data and MAPS 2024
Speakers – Ask the Expert
From Sufficiency to Necessity:
Unlocking Deeper Consumer Insights with Necessary Condition Analysis.
Speakers – Success Stories
Learning from the outside in, using insight to reshape the customer view.
NPS Is Fine. Everything Is Fine.
So, Why Are Customers Still Angry?
If done right in the beginning, it will pay off in the end.
Guest Speakers
Dr Graeme Codrington is internationally recognised as one of the leading voices on the future of work, disruptive change, and leadership in a rapidly evolving world.
As an accomplished author, researcher, strategist, and keynote speaker, his work has influenced organisations, leadership teams, and business schools around the globe. With five academic degrees, five bestselling books, and a dedicated research team through his company, TomorrowToday, Dr Codrington brings both intellectual depth and practical relevance to his work.
Known for his engaging presentation style and thought-provoking insights, he challenges organisations to rethink traditional approaches to leadership, teamwork, and workplace culture in order to build future-fit organisations and inspire meaningful change.
Alexan Carrilho, Operations Director SSA at Ipsos Nigeria, has built an impressive career spanning more than two decades within the market research industry. Having held leadership roles across both Ipsos and Kantar in South Africa before relocating to Lagos, Nigeria, Alexan has extensive experience managing large-scale research operations across Sub-Saharan Africa.
Her deep operational expertise and understanding of regional market dynamics continue to contribute to the delivery of high-quality insights across complex and diverse environments.
Stacey Grant is a Consumer and Market Insights leader recognised for translating complex market realities into clear, strategic growth opportunities across Africa and global markets. With a strong focus on AI, foresight, and brand growth, she works closely with business and marketing teams to ensure insight drives meaningful impact.
Passionate about building future-focused teams that remain deeply connected to consumers, Stacey brings a dynamic perspective on how organisations can stay ahead in rapidly evolving markets.
Claire Armstrong, Consumer Marketing Insights Lead for Foods Africa & Middle East, brings more than 15 years of FMCG experience to the conference. Having worked extensively across diverse international markets, including within global leadership teams at Unilever, her expertise lies in uncovering meaningful consumer understanding that informs impactful brand and marketing decisions.
Her broad exposure across regions and cultures gives her a valuable perspective on the changing consumer landscape and the role of insights in driving innovation.